Popularly referred to as visual social bookmarking site, Pinterest is an online “scrapbook” that allows users to upload or paste videos and images from websites to form collages.
Similar to other social networks, you can share and re-post content as well as follow others users. Although, Pinterest is increasingly becoming a site where people from all walks of life visit to read the articles of their choice, you may fail to get a lot of readers.
But why does this happen? Is it because you do not promote your blog post well in Pinterest? When you write a blog post, for instance, you need to drive traffic to it for a good ROI (Return On Investment). So, how do you do this?
The following four ways will help you learn how to use Pinterest to drive traffic:
Pinterest is all about images. Yes, it may seem a bit counter-intuitive to provide stunning visuals when you want Pinners to read. Nevertheless, great images are one the effective ways to attract people to click through to your website or blog post. Imagine Pinterest as a lusciously enjoyable glossy magazine, filled with appealing eye candy. To capture the reader’s attention from the site, it is advisable that you make the visual appeal of your Pins stand out. Moreover, you should invoke your Pins to click through to your site or blog post.
Create Lifestyle Related Boards
You certainly have some Boards on your BPA (Business Pinterest Account). If not, you need to stop reading this and create Boards, which resonate with both your market and your business. Pin it full of mixed content such as lifestyle images, household tips, and products, among others. Remember, the content should revolve around the theme of your Board.
For instance, when you Pin blog articles this way, it is important to include:
• A link directly to your blog article
• A quote or brief summary of the article that relates to the Board theme
• An outstanding image that connects with the theme of your Board
Engage on Pinterest
Like any vibrant social marketer, you need to engage with your Pinners. Engaging on Pinterest is beneficial, especially when you desire to turn your Followers into your blog readers. The more you connect with people on Pinterest, the more likely they will also want to engage with you on your sites and blog. But, how do you engage on Pinterest? With the following tips, you will successfully engage on this site:
• Ask questions, which are answered in your website or blog
• Be sure to Pin good, relevant and original content
• Return the favor by following your Followers
• Pin often and on a consistent basis so Pins get seen in the feeds of your Followers
Create a Contest Board
Post engaging and interactive content on your blog or website. Run contests directly on your site or blog, and then Pin it to your contest Board on Pinterest. When you host a contest, say on your blog, your aim is to drive traffic directly to your site. Garner more participation by promoting it on your Pinterest site. Contests are very engaging, and they will help you drive a lot of traffic using Pinterest.
Pinterest is no longer designed for images only. Today, the site has an active community of diverse readers. Use the above tips to grab the developing opportunities on Pinterest and expand your global boundary through this site.