You Must be an Expert on Your Topic
Of all the things that seem to hold people back from taking the plunge into online business, this myth appears to be the most common. The idea that you must first be an expert on your topic in order to start an online business around that topic is completely false. While being an expert (and being seen as one, which is often more important) can be nice, it is far from essential. There are plenty of people who are able to make good amounts of money online while not being experts in their chosen topic.
Becoming a relative expert in many cases can be easier and more beneficial than you think. What is a “relative expert?’ A relative expert is someone who, though not an expert, is seen to be more of an expert on a particular topic than the person he/she is informing. An example would be maybe you’ve only coached soccer for two seasons. You are likely far from being an expert coach, however an aspiring soccer coach who has never coached soccer at all may see you as being an expert compared to them.
This is where the beneficial part comes into play. Instead of waiting to start something after you work to become an expert in a particular topic (which can be a long, hard journey), you have at least two options available right now.
Option 1: Pick a topic or skill you are interested in, obtain a working knowledge of that topic or skill, and begin talking about that topic and/or using that skill.
Option 2: Make a list of skills or topics that you can see yourself already having relative expertise in and begin talking about that topic and/or using that skill.
By doing this, you are utilizing one of the most powerful tools you already have at your disposal (Hint: without it you won’t make any money online). That tool is taking action. By taking action now, you can get started, and learn as you go. You don’t need to be an expert on your topic; you just need to know slightly more than the person you would be talking to.
In addition to this approach, you can take the stance of being someone who is “figuring it out”, recording your journey of what you learn, and reporting it back to people who aren’t as far along the path as you. This can be a great route to making money online through affiliate marketing, while you build up your skill and reputation.